Personal Statement Apple Inc. - 1338 Words

Apple Inc. Introduction When someone thinks about Apple, they realize that it is the biggest company in the world. This is because it has more than $700 billion in market capitalization, more than twice the second company. The immense appeal of the company is based on the fact that is has really embraced this concept of spirituality in the workplace. This is done through this philosophy of design and customer oriented focus. Through these two principles, they have innovated and developed some of the most popular devices people use today. In fact, they have created an almost cult-like following where people are very loyal to the brand and it is clear that it takes its position as seriously by encouraging creativity and being bold in their†¦show more content†¦Instead of seeing it this way, Jobs believed that the apple represented more than lust of knowledge, rather than as a sin (Gallo, 2012). Since he wanted to be different, Jobs also approved a logo with an apple with a bite taken out of it. He a lso sold his first computer for the price of $666.66, which many Christians believe is the sign of the anti-Christ (Rinallo, Scott Maclaran, 2013). While many would see this as something that is not spirituality, it is clear that spirituality is laid in the foundations of the company. Apple did not stop there. In 1984, it produced the now famous commercial that showed a women running to the stage in the dark and throwing something at the screen that showed â€Å"big brother† (Levy, 2006). This was in reference to the novel 1984, which was about dystopian future. The novel was steeped in spirituality in order to control the masses (Levy, 2006). The advertisers at Apple believed that this was the way to reach out to the masses because it showed uniqueness and the willing to break barriers. This is where they started to really embrace the concept of â€Å"think differently†, that would go on to define their company and products (Belk Tumbat, 2005). Moreover, the â€Å" big brother† reference was also a jab at IBM in which Apple was confronting through their ad. The ad suggest that Apple was anti-authoritarian and that Apple’s independence was tied to its spirituality based on its