Personal Statement Apple Inc. - 1338 Words

Apple Inc. Introduction When someone thinks about Apple, they realize that it is the biggest company in the world. This is because it has more than $700 billion in market capitalization, more than twice the second company. The immense appeal of the company is based on the fact that is has really embraced this concept of spirituality in the workplace. This is done through this philosophy of design and customer oriented focus. Through these two principles, they have innovated and developed some of the most popular devices people use today. In fact, they have created an almost cult-like following where people are very loyal to the brand and it is clear that it takes its position as seriously by encouraging creativity and being bold in their†¦show more content†¦Instead of seeing it this way, Jobs believed that the apple represented more than lust of knowledge, rather than as a sin (Gallo, 2012). Since he wanted to be different, Jobs also approved a logo with an apple with a bite taken out of it. He a lso sold his first computer for the price of $666.66, which many Christians believe is the sign of the anti-Christ (Rinallo, Scott Maclaran, 2013). While many would see this as something that is not spirituality, it is clear that spirituality is laid in the foundations of the company. Apple did not stop there. In 1984, it produced the now famous commercial that showed a women running to the stage in the dark and throwing something at the screen that showed â€Å"big brother† (Levy, 2006). This was in reference to the novel 1984, which was about dystopian future. The novel was steeped in spirituality in order to control the masses (Levy, 2006). The advertisers at Apple believed that this was the way to reach out to the masses because it showed uniqueness and the willing to break barriers. This is where they started to really embrace the concept of â€Å"think differently†, that would go on to define their company and products (Belk Tumbat, 2005). Moreover, the â€Å" big brother† reference was also a jab at IBM in which Apple was confronting through their ad. The ad suggest that Apple was anti-authoritarian and that Apple’s independence was tied to its spirituality based on its

Salem Witch Trials Essay - 1622 Words

Salem Witch Trials Throughout history millions of people have been scorned, accused, arrested, tortured, put to trial and, persecuted as witches. One would think that by the time the United States was colonized, these injustices on humanity would have come to an end, but that was not so. In 1692 a major tragedy occurred in America, the Salem witch trials. It all began when a group of girls accused others, generally older women, of consorting with the devil. The witchcraft hysteria in Salem, Massachusetts resulted from the strict Puritan code which aroused the girls interest in superstition and magic and caused strange behavior. The Salem witch trials were based on the Puritans and their God versus Satan and his†¦show more content†¦Ã¢â‚¬Å"They routinely enforced their concept of moral discipline to unreasonable degrees.† (6) Christmas and Easter were not celebrated by Puritans because they believed that they were not truly religious and came from pagan ideas. They occasionally got holidays from school during the harvest time. Toys were forbidden in Salem, they were thought of as frivolous and time-wasting. Dolls were especially harmful because they were supposed to be used for witches to work magic. Any child caught playing with toys would be taken to Parris for a long â€Å"talking-to.† In the seventeenth century there was never respect for the privacy of any individual. The community as a whole was expected to bring any deviants to the courts’ attention. Each citizen was expected to report even members of his own family who deviated from the strict Puritan code. People were appointed to walk about every Sunday and take note of those backsliders who did not attend church services. (7) People were familiar with each other’s affairs and willing to interfere at the slightest hint of sin or scandal. (8) Any deviant behavior was criminal. The Puritans did not take into account the myriad of shadings between various forms of misbehavior; everything not white was black. No distinction was made between persons who flatly violated the law and those who infringed on prescribed customs. The court took instant notice of anyone whoShow MoreRelatedSalem Witch Trials And The Witch Trial1494 Words   |  6 PagesFirst of all, I wanted to talk about what Salem Witch Trial is and who are the persons involve in this event. Salem Witch Trials, according to Encyclopedia Britannica is â€Å"A series of investigations and persecutions that caused 19 convicted â€Å"witches† to be hanged and many other many suspects to be imprisoned in Salem Village in the Massachusetts Bay Colony.† There are many people involve in Salem Witch Trials and I’ll be going to describe their role in this event, followed by the different case studiesRead MoreSalem Witch Trials And The Witch Trial Essay22 25 Words   |  9 Pagesaccused of witchcraft in Salem Village, Massachusetts, many more died in jail, and around 200 people total were accused of witchcraft during the Salem Witch Trials. Records from the event indicate that the Salem Witch Trials started when a group of young girls began acting strange, claiming they had been possessed by the Devil and bewitched by local villagers. The Salem Witch Trials is a much debated event; historians argue over the motivation and causes behind the trials and executions, not overRead MoreThe Trial Of The Salem Witch Trials905 Words   |  4 PagesI. Introduction In January 1692, when a group of juvenile girls began to display bizarre behavior, the tight-knit Puritan community of Salem, Massachusetts couldn’t explain the unusual afflictions and came to a conclusion. Witches had invaded Salem. This was the beginning of a period of mass hysteria known as The Salem Witch Trials. Hundreds of people were falsely accused of witchcraft and many paid the ultimate price of death. Nineteen people were hung, one was pressed to death, and as many asRead MoreThe Salem Witch Trials691 Words   |  3 Pageswere the Salem Witch Trials? The Trials happened in 1692 in Puritan Massachusetts, in a town called Salem. Nineteen men and women were hanged on grounds of practicing dark magic and making a pact with Satan (in other words, for being witches). Hundreds of people were imprisoned; several died there. Additionally, one man (of over seventy years!) was crushed to death with heavy stones and the lives of many were irrevocably changed. (Salem Witch Museum) IQ #2- How and why did the Salem WitchRead MoreThe Salem Witch Trials1202 Words   |  5 PagesThe Salem Witch Trials were a prime part of American history during the early 17th century. During this time, religion was the prime focus and way of life within colonies. This was especially true for the Puritan way of life. Puritans first came to America in hopes of practicing Christianity their own way, to the purest form. The Puritans were fundamentalists who believed every word transcribed in the Bible by God was to be followed exactly for what it was. The idea of the devil controlling a womanRead MoreThe Trials Of The Salem Witch Trials1866 Words   |  8 Pagessurrounding the cause of the Salem Witch Trials 1692 makes the topic captivating as many historian perspectives offer explanations for the causation of the trials, yet the personal context of each historian has determined its historic reliability. This questions the level of objectivity each historian has in their responses to the Trials. The aims and purposes of a historian, as well as their differing methodologies may alter the approach the have towards the investigation of the Trials. Many interpretationsRead MoreThe Trials Of Salem Witch Trials Essay1267 Words   |  6 PagesThe notorious witch trials in Salem began in Spring of 1692. This started after a young group of girls in Salem Village, Massachusetts, professed they were possessed by the devil. These young girls even went as far as accusing some local women of practicing witchcraft. As a frenzy spreaded throughout colonial Massachusetts, a specific court was summoned to hear cases. Bridget Bishop was the first convicted witch and she was hung in that June following her trial. Eighteen other people followed BishopRead MoreThe Trials Of Salem Witch Trials1069 Words   |  5 PagesEven though the Salem witch trials were made to seem formal, they were actually subjective and not based on fact. Since there were multiple people being accused of witchcraft, the trials were short and quick to sentence. The witch trials lasted less than a year. The first arrests were made on March 1, 1692, and the final hanging day was September 22, 1692. The Court of Oyer and Terminer was dissolved in October of 1692. The Salem Witch Trials occurred in the spring of 1692, when a groupRead MoreThe Trials Of The Salem Witch Trials1635 Words   |  7 Pagesovercome was the Salem Witch Trials. The Salem Witch Trials occurred in 1692 and 1693 in colonial Massachusetts. â€Å"More than 200 people were accused of practicing witchcraft – the Devil’s magic – and 20 were executed† as detailed by Jess Blumberg on the web article A Brief History of the Salem Witch Trials (Blumberg 2007). The trials had a major impact on the American society and the effects could be seen in colonial America as well as today. Why did the injustice of the Salam Witch Trials occur and whyRead MoreThe Trials Of The Salem Witch Trials2197 Words   |  9 Pagesestablish colonies based on the word of God. Salem, like many other towns at the time, had little distinction between church and state and focused all aspects of their society on God. (Roach) Due to these conditions, Salem became the site of the largest and most violent witch hunts in America. The significance of the trials comes from the large impact they had on American law. The conditions before, during, and after the Salem Trials were unlike the witch hunts in any other colonies in the New World

Study of the 2009 Influenza H1N1 emergence Pandemic Free Essays

Introduction Pandemic influenza is an epidemic of infectious disease that can spread among human population across the world. Its first appearance was in 1918 (Spanish Influenza H1N1), where it caused an epizootic outbreak in swine causing the most devastating and terrifying pandemic in history. Pandemic influenza H1N1 was then re-emerged again in 2009 (Swine Flu). We will write a custom essay sample on Study of the 2009 Influenza H1N1 emergence Pandemic or any similar topic only for you Order Now According to the World Health Organization (WHO) several factors must be present to be considered a pandemic such as: infected droplets released into the air and breathed in by others or close contact with infected pigs. Swine influenza is caused by Influenza A virus, which belongs to family orthomyxoviridae. They are pleomorphic-enveloped viruses therefore Influenza viruses are named based on the major surface antigens: Hemagglutinins (HA) and Neuraminidase (N). Neuraminidase is an enzyme that is responsible for releasing the progeny virus from infected cells, by cleaving sugar molecules that bind to the virus. By contrast, hemagglutinin is a lectin that mediates binding of the virus to the host cell and entry of the viral genomes into the host cell. Overall, there are at least 16 different HA subtypes named H1 through H16. The first three hemagglutinins, H1, H2, and H3 are the main HA subtypes present in Influenza viruses. It is important to understand the emergence of 2009 pandemic influenza, for which one has to recognize its genetic origins. Influenza A viruses are composed of a protein-studded coat that surrounds a genome made up of eight single-stranded RNA segments (PB2, PB1, PA, HA, NP, NA, MP and NS). These RNA segments of pandemic 2009 have resulted from co-mingling of genomes from two influenza viruses- N. American H1N1 and Eurasian swine H1N1. This concept helps to explain how viral genetic re-assortment has resulted in the emergence of the pandemic strain, with a mixture of swine, human and avian influenza viruses. One would predict that changes in the genetic makeup of this virus requires us to develop new vaccines on an annual basis to attempt to prevent this virus especially in those that are elderly or chronically ill, since for them, influenza can be extremely fatal. According to CDC (Centers for disease control and prevention) epidemiological data indicates that elder people (65 years) tend to be less affected by H1N1 virus. Perhaps this explains the age-related pre-existing immunity. Figure 1- shows age groups most affected by the H1N1 influenza reported to CDC in the United States from April 15 to July 24, 2009.As can be seen, the number of reported cases per 100,000 population was highest among individuals five to twenty-four years of age group (26.7 per 100,000). Recent research on the crystal structure of the HA from the pandemic virus A/California/04/2009 has revealed the similarity of the Sa antigenic site located on the hemagglutinin molecule, in particular, of the 2009 H1N1 virus with the early 1918 human H1 viruses. Exposure to older viruses circulating from 1918 through the 1930’s or 1940’s are likely elicited 2D1-like antibodies that can cross-react with the 2009 viral protein HA. As a result individuals exposed to these viruses, now over the age of 65 have some protection from swine flu by antibodies originally elicited more than 50 years ago. Further research has shown that 2D1- antibody can bind to identical Sa antigenic site in the 1918 and 2009 pandemic and cross-neutralize both 1918 and 2009 pandemic viruses in vivo. Perhaps this provides a strong explanation for the age-related pre-existing immunity and the low levels of mortality rate in elder people, in the current H1N1 pandemic. Today in this 21st century, new advanced vaccines and antiviral drugs have been introduced to prevent this virus especially in those who are unable to produce immunity against Influenza viruses. Compare to the third world where only small proportion of people were fortunate to have vaccines as a safety precaution. Even then, 3% of the world’s population (1.8 billion people) at the timedied of the disease. Nowadays scientists and many health organizations such as CDC or WHO are intensely looking in to whether or not the same virus will strike again. They have the knowledge and the discipline to get the world ready. Recently, CDC recommended a seasonal flu vaccination (trivalent seasonal influenza vaccine) as the most important step in protection against influenza viruses. This seasonal influenza vaccination has been recommended for every individual from the age of 6months onwards as not only it protects against H3N2 virus but also Influenza B and H1N1 Influenza A virus. This proves that seasonal influenza vaccine can still be used to protect against various viruses including 2009 H1N1 Influenza and H3N2. Recent research on neutralising influenza antibodies also proves that seasonal influenza vaccine can lead to increase in the production of neutralizing antibodies up to 80%. But vaccination with plasmid DNA encoding H1N1 influenza (HA) and boosting with seasonal vaccine can stimulate a greater than 50 fold increase in neutralizing antibody than that produced by one does of seasonal vaccine alone or DNA alone. Conclusion The future impact of the 2009 H1N1 influenza virus is not yet possible to predict as to which strain will cause the next pandemic or epidemic. On the one hand, the 2009 H1N1 influenza virus is still expected to continue to circulate as a seasonal influenza strain. Due to this, more people will now develop immunity to this current version of the virus. Despite of that, the World Health Organization (WHO) has warned many countries including Africa and Asia to prepare for more devastating flu epidemics in the future. This concern has been promoted due to the possible mixture of swine flu viruses with seasonal strains during the winter months and can transform in impulsive ways. The best possible way for an individual to protect against 2009 H1N1 influenza virus and other influenza viruses is through defensive measures such as covering mouth when sneezing or coughing, good hygiene and vaccinations against H1N1 influenza virus when possible. How to cite Study of the 2009 Influenza H1N1 emergence Pandemic, Essay examples

Bloomingdales international customer service Essay Example For Students

Bloomingdales international customer service Essay AT BLOOMINGDALES, WERE ALWAYS AT YOUR SERVICE Bloomingdales is successful because they have positioned themselves in the retailing market, by offering unique merchandise from around the world, targeting a affluent, educated group of patrons aged between 35-55 years, and focusing on Customer Service. This marketing strategy has been the back bone of their success. Advertisement campaigns of Bloomingdales has portrayed the focus of Customer Service, with slogans such as At Bloomingdales, were always at your service and You are like no one else in the world, Bloomingdales is like no other store in the world. . Bloomingdales is like no other store in the world, offering a unique retailing experience. It has been referred to as the retailing theatre in some of the worlds most influential magazines. Thus Bloomingdales has gathered a international reputation for their unique merchandise and services; becoming a hot tourist destination. The International Customer will have unique needs, that will have to be catered too in order to achieve return business and new clientele. LANGUAGE BARRIER World wide there is over 200 different languages spoken. Thus, there are vast differences among nations as to the languages commonly spoken. Even within nations, there is often diversity as to the languages spoken. For example, Canada (English and French), India ( Hindi and English) Japan ( Japanese, English and Korean) have two or more official languages. However , the obvious language barrier, is not the only concern. Words have a variety of meaning within diverse countries. To overcome this issue, Bloomingdales has available Personal Shopping Assistant Service. This is can be obtained at the International Service Desk, here they arrange for Associate that speaks the clients native language to assist. The signs in the store a mainly written in English, however there is a Store Directory is available in most languages. CUSTOM LAWS (i.e.: Stamp Duties and Taxes) Each country has their own Custom Laws and Taxation Law. Therefore it is imperative that the international clients are able to understand the specific conditions relating to the countries taxes, particularly when purchasing merchandise or services. This was again is overcome with a booklet about Custom Laws in a variety of languages available to all clients at the International Service Desk. As well as the booklet, the Associates are expected to have knowledge in relation to these. If more information is required there is a International Delivery Service available. CULTURE A Culture consist of a group of people sharing a distinctive heritage. It teaches behaviour standards, language, lifestyles, and goals; it is passed down from generation to generation and is not something that is easily changed. Almost every country has a different culture; continental difference exist as well. Some goods and services are unacceptable to some cultures. In some ways this issue has been addressed with the establishment of the International Service Desk, here the arrangement for an Associate who not only speaks the clients native language, but has a basic understanding of the culture to assist them in achieving their desired shopping experience can be achieved. Cultural awareness can be improved by employing foreign personnel in positions that will have direct contact with these clients and educating staff members on the cultural differences, thus allowing for a client to be comfortable during their shopping experience. The international market is defined as Involving the marketing of goods or services outside on organisations country, whether in one or several markets. An organisation usually enters this international market when the population base within they country becomes stagnant. However the technology advances are easing the growth of the international marketing, with automatic teller machines, international transfers, computerisation of retailing registers and Internet connect of most stores, communication, and productivity. This means the International market is becoming the norm, instead of the next course after population stagnation. .u4653514217f5c936bc1130cb6a4d6276 , .u4653514217f5c936bc1130cb6a4d6276 .postImageUrl , .u4653514217f5c936bc1130cb6a4d6276 .centered-text-area { min-height: 80px; position: relative; } .u4653514217f5c936bc1130cb6a4d6276 , .u4653514217f5c936bc1130cb6a4d6276:hover , .u4653514217f5c936bc1130cb6a4d6276:visited , .u4653514217f5c936bc1130cb6a4d6276:active { border:0!important; } .u4653514217f5c936bc1130cb6a4d6276 .clearfix:after { content: ""; display: table; clear: both; } .u4653514217f5c936bc1130cb6a4d6276 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u4653514217f5c936bc1130cb6a4d6276:active , .u4653514217f5c936bc1130cb6a4d6276:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u4653514217f5c936bc1130cb6a4d6276 .centered-text-area { width: 100%; position: relative ; } .u4653514217f5c936bc1130cb6a4d6276 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u4653514217f5c936bc1130cb6a4d6276 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u4653514217f5c936bc1130cb6a4d6276 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u4653514217f5c936bc1130cb6a4d6276:hover .ctaButton { background-color: #34495E!important; } .u4653514217f5c936bc1130cb6a4d6276 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u4653514217f5c936bc1130cb6a4d6276 .u4653514217f5c936bc1130cb6a4d6276-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u4653514217f5c936bc1130cb6a4d6276:after { content: ""; display: block; clear: both; } READ: Who Really Was Pocahontas? Was She Like The Indian Girl In The Disney Essay The International customer is an attractive Market to pursue. As we reach the millennium and technology is increasing triple fold daily the world is becoming smaller, and the markets are becoming larger. With the Internet and other resources the ability to reach a larger market pool is becoming more obtainable and cost efficient. All countries will have differences in their consumer needs, this is due to .